Meet William

A personal welcome

Hello, I'm William. Some people know me as Joe, and either is perfectly fine with me.

I'm glad you've found your way here.

Reaching out for counselling or coaching isn't always easy. Whether you're feeling overwhelmed, uncertain, or simply know that something needs to change, taking this first step often takes courage.

My aim is to offer a calm, thoughtful space where you are genuinely heard, understood, and accepted.

My story

Before becoming a counsellor, I spent nearly fifty years working in the entertainment industry as a musician, comedian, producer, theatre owner, and business leader.

Looking back, I've come to realise that the thread running through all those years wasn't simply performance—it was people.

I've always been fascinated by what helps people flourish, what causes them to lose confidence, and what enables them to find their way home to themselves.

Why counselling or coaching?

My own life has taken unexpected turns.

Like many people, I've experienced significant change, loss, uncertainty, and the challenge of beginning again.

Those experiences have deepened my understanding of what it means to rebuild, to rediscover purpose, and to create a meaningful future.

These are some of the reasons I feel privileged to walk alongside others as they do the same.

How I work

No two people are the same, which is why I don't believe in a one-size-fits-all approach to counselling or coaching.

Every person brings their own story, relationships, experiences, and hopes for the future. Rather than trying to fit people into a particular model, I seek first to understand who they are, what has shaped them, and what they need at this point in their lives.

At the heart of my work is the belief that many of the ways we think, feel, and relate to others have been influenced by earlier life experiences. Together, we can gently explore those patterns where it feels helpful, while also finding practical ways to bring about positive change in the present.

Above all, I believe that the relationship between counsellor and client is at the heart of lasting therapeutic change. My aim is to provide a calm, thoughtful, and non-judgemental space where you feel genuinely heard, understood, and accepted. I believe that lasting change happens when people feel safe enough to understand themselves with honesty, compassion and hope.

I draw on a range of well-established therapeutic approaches, including attachment-informed, psychodynamic, person-centred, cognitive behavioural, and solution-focused therapies. Rather than following one model rigidly, I integrate these approaches according to your individual needs, always working collaboratively and at a pace that feels right for you.

Whether our work involves understanding the past, navigating the present, or preparing for the future, my hope is that you will gain greater self-awareness, confidence, and freedom to live in a way that feels authentic to you.

Beyond the therapy room

When I am not working with clients, I enjoy continuing my own learning, spending time with family and friends, maintaining my wellbeing through exercise, and exploring the questions that help us all live more meaningful lives.

I believe it's important that you find the right counsellor or coach—even if that isn't me.

If you'd like to explore whether we're a good fit, I'd be delighted to meet you for a free initial conversation.

• Dip(HE) Counselling

• EMCC Accredited Coaching Practitioner

• MBACP 00999178

• ACC Registered member R01943

• More than fifty years’ experience leading businesses and creative organisations